Required Candidate profile
This is for PAID Social Media Specialist position, so we are looking at someone who is hands-on with running and optimizing paid social media campaigns on FB, Twitter, Instagram and Linkedin.
Candidate and Skills Set required:
A Social Media Associate/Specialist is responsible for maintaining an engaging presence of various brands, on popular social channels. An ideal candidate should be able to conceptualise crisp content ideas to increase engagement and followers across social media channels.
Roles and Responsibilities:
Conceptualise campaigns ideas with objective of driving engagement Managing social presence of Lycagroup brands, across Europe, Australia and South Africa Publishing content across all social media channels, tracking response, presenting weekly dashboards Run contests on FB/ Twitter/ Instagram Co-ordination with content, creative and global teams Engaging current followers on our social channels and increasing the follower base by putting engaging content and innovative creatives Competition analysis Create social listening report using free and paid tools Good understating of google analytics
Good understanding brands/products/services Understands customer segmentation, behaviour/insights to be able to come up with targeted marketing programs Strong operational knowledge of publishing content across various social channels. Has worked on social media engagement campaigns and contests Has operational knowledge of working on social media management tool· Is updated with latest advancements in social media space Understands how to extract reports from Google analytics Familiar with basics of SEO Flair for short form content writing Should be a good team player Ability to convey the desired message in the right tone, to have the right customer Must possess strong communication skills interactionï
Technical Expertise: Experience in commonly used social media management tools, such as Hootsuite, Buffer, etc Preference of Educational background:Bachelor's degree from any reputed institute Related professional courses would be an advantage
SEO, SMO, Digital Marketing,
|Job Location||: Bangalore|
|Interview Location||: Bengaluru|
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