Lead Performance Marketing Consultant

Wipro
Marketing

Not Disclosed     1-5 Yrs     29/04/2019     2 Openings     Full Time    Bangalore
Detailed Job Description
Provide strategic marketing solution/direction and leadership across all client digital marketing programs
Advise client on increasing effectiveness of Performance Based Marketing activities & Increasing Visibility on marketplaces
Lead and be the focal point around which client engagements are constructed, working collaboratively with KAM and Brand teams as a proactive trusted partner and work stream owner.
Manage small team of performance marketing specialists and oversee delivery of performance marketing CRO initiatives
Optimize ROI on various social commerce
Increase performance of sponsored ads by analysing marketplace data related to promotions
Manage effective Content creation for the campaigns to run on Ecommerce Marketplaces
Campaign Planning and Execution on social commerce
Drive customer and social insights
Analyse and optimize marketing effectiveness (impressions, CTRs, social media, etc)
Identify business opportunities and innovative solutions.

10+ years of Digital Marketing & eCommerce experience, with a focus on Performance Marketing
Solid, demonstrable experience as a senior leader for large-scale strategic marketing initiatives
Strong Operational skills & Industry track record (10yrs+)
Advocate of collaborative working practices with knowledge of related tools and techniques.
Experience of driving transformation in marketing.
Experience leading teams
Excellent understanding of industry trends
Ability to work well with senior (c-grade) clients and their teams


Other Skills
Strong Operational skills, Digital Marketing & Industry track record,


Keywords
Operational skill, digital marketing, eCommerce experience,


Interview Information
Job Location : Bangalore
Interview Location : Bangalore