Detailed Job Description
The role sits in Group Marketing – Revenue and Retention team and is primarily responsible for Mobile base communication to improve customer experience, enhance revenue and mitigate churn
Working with internal stakeholders (e.g., content, country operations, group marketing) to define and manage ad-hoc CRM communications, in particular in the SMS, email, push channels, IAM and Social channels
Migrating campaigns from legacy CRM/campaign platform to Adobe Campaign Classic
Creating, checking, and deploying email marketing campaigns using Adobe Campaign Classic Tool, our CRM platform
Defining and segmenting audiences appropriate for each message
Acting as a ‘customer advocate’ and ensuring the quality, relevancy, consistency and accuracy of our CRM platform
Assisting with the design and creation of promotions, automated messaging, campaigns, and events
Testing, measuring, and learning from each communication – constantly seek improvement
Coaching other team members on improving the campaign design efficiency
Campaign reporting

Skills and Experience:
3-5 years of CRM or email marketing expertise
Knowledge of Adobe Campaign Classic is a must
Able to develop and build segments within a marketing automation platform
Expertise driving customer engagement through dynamic email, push, in-app messaging, and SMS on Adobe Campaign Classic.
Competency in coding HTML and CSS highly desirable
Ability to work in fast-paced, high-growth environment
A desire to work across multiple channels and to be involved in designing and delivering marketing automation
Knowledge/experience of Telecoms/ecommerce business highly desirable
Experience of working in a multinational / multi-market organisation highly desirable


Requirements
3-5 years of CRM or email marketing expertise
Knowledge of Adobe Campaign Classic is a must
Able to develop and build segments within a marketing automation platform
Expertise driving customer engagement through dynamic email, push, in-app messaging, and SMS on Adobe Campaign Classic.


Benefits
Work From Home
No of Working Days : 5


Other Skills
Campaign Executive,


Keywords
CRM or email marketing expertise,


Interview Information
Job Location : Chennai
Interview Location : Chennai
Contact Person Name : Cynosure Corporate Solutions
Contact Number : 7200712347

Company Profile
Cynosure Corporate Solutions is a human capital services company. Our focus is to provide Executive Search, Recruitment, Training, Temporary Staffing services, Statutory Compliances, and other HR aligned services. We understand the business goals of our clients and their need to align human resources to these goals. We are committed to provide high quality manpower in accordance to global standards and their requirements